Let’s find out Digital marketing jobs and scope 2020 Marketing has always been about connecting with your audience at the right time in the right place. That suggests the need to meet them where they are spending most of the time on that is the Internet.
Digital marketing is any sort of marketing that uses the online medium of targeting the audience and converting them into a customer to promote sales.
The industry of digital marketing has lots of jobs and scope you can always find a way to grow yourself within this area.
Digital marketing comprises the use of any electronic device or internet. businesses take advantage of digital platforms like search engines, social media, email websites to connect with current and potential customers.
Who are digital marketers?
Digital marketers are in charge of driving brand awareness and lead generation using digital platforms. Digital marketing focuses on various modifications of key performance indicators (KPI) for certain channels to measure the performance of the brand across each channel.
They have to measure organic traffic, demographics from (where the traffic is coming), how to improve SEO, reach to the website, backlinks. As a part of the job.
Digital marketing further has various jobs and roles:
- Digital marketing manager
- Social media marketing
- Email marketing manager
- Media buying and advertising
- Search Engine Optimisation
- Personal brand marketing
- Affiliate marketing
No matter what your platform is, the key focus must be on the goals of digital marketing.
Digital marketing jobs and scope 2020:
Digital marketing is a fast-growing platform with lots of opportunities. Every company and individual wants to have a digital impact on the audience.
Online platforms made it easy and effective in branding, and marketing areas, creating a major demand for the people who have perfected themselves in their perspective respective digital marketing fields.
If you are a part or wishes to be a part of this fast-growing, creative, and challenging community then read on to get the insights of the best job roles one can have with the salary trends.
Digital marketing manager or (DMM)
A digital marketing manager or DMM can work in MNCs, IT firms, digital marketing agencies get the highest amount of income than any other digital marketing manager who is there in other areas.
This role needs a higher level of knowledge and expertise. A DMM can properly guide, mentor, and manage people.
Job roles and skills needed:
- Should be a master at handling online marketing functions such as social media marketing Search Engine Optimisation, email marketing, content writing, etc.
- He should be proficient in planning, organizing, and execution of various digital marketing campaigns, analyzing budget and spending on marketing campaigns on a regular basis.
- High peak understanding of SEO’s, search volume, and conversion ratios to measure performance on all platforms and analyzing factors like ROI/KPI
- Keep on updating himself about the market trends, insights performances, and optimize budgets.
Salary: for a person with a minimum of 4 to 8 years of experience in India can vary from six to eight lakh. other factors like which industry person is working, what are his qualifications certifications, talent, and knowledge matters.
Search Engine Optimisation executive
Every single digital marketing agency needs as so it is an evergreen area to work on SEO is the best way to climb on a sustainable and long-term ladder and a huge amount of traffic can be gathered by this technique. the ideal candidate must be experienced with some very important tools as in ahrefs, semrush, google trends, google analytics, and Google search console, etc.
Salary will be depended on many factors for a beginner:
- It would be an average package but with time, deep understanding, and learning of the subject the pay scale will keep on rising.
SEO analyst job roles and key skills needed:
- Proper knowledge of ranking codes algorithms understanding of tools like console, ahrefs, semrush, and ubersuggest, etc.
- Keywords understanding and creating great content out of them.
Salary for fresher:
- There will be an average package of 2.5 lacs for a person with 1-1.5 years of experience
- Interns ca get 15k to 25k per month.
Social media marketing
Social media is a new way for people to interact with each other. so as for every new brand, there arises a need to build social media presence and that is a social media executive comes into the picture.
To drive reaches, traffic, getting engagement, social media campaigns, likes, comments, shares, advertisements, etc. All this comes under them.
job roles and key skills:
Create relevant and engaging content to create and execute campaigns on Facebook, Instagram, Twitter, Tumblr, Pinterest, etc.
Usage of social media tools like IIFTTT, linktree, etc. to maintain various social media platforms.
Salary as a fresher candidate with 1to 1.5 years of experience can get, rs. 1to 2 lakhs. with more experience and understanding of the subject salary can reach up to 6 lakh.
Salaries in Digital Marketing with respect to experience:
What will be the starting salary after Digital Marketing Course?
The average salary of a beginner level / fresher is about Rs 3.0 Lacs to 4.0 Lacs per annum. This will depend on various other factors like skills, organization, and city of work.
Being a freelancer and getting a job is no easy task and especially the field is trending and a lot of competition is going on to get a freelancing job in 2020.
How much a freelancer can earn?
The most demanding question, well for starters no one can answer this. Some people might say 10k-5k rupees, some say 25k, but it totally depends on your skill, number of projects, workplace environment, time management, stipend, etc.
Types Of Freelance Jobs In India?
- Graphic designing
- Content writing
- Picture editing and Photography
- Digital Marketing
- Health & Fitness Coach
- Vlogging and blogging on respective niches
These figures above are not set in stone. The real game-changer of salary is the skills you have, the mastery you got over them, and how fast you thrive and make the company thrive as well.